(Last Updated 12/05/2018)

The privacy of your personal information is very important to Desire2Dance and we are committed to protecting your privacy on and offline. We will not sell, rent or trade your personal information to any third party. We will take special care to protect the privacy and security of your information. This policy explains how we collect information, what we do with it and what controls you have, it also covers the information you provide to us offline and through our website.


When you make an enquiry through our website or email, we ask that you submit information such as your name and contact details as well as your child’s age, this is so that we can provide you with services and respond to your email/enquiry form requests. You are under no obligation to provide such information however if you should choose to withhold requested information we may not be able to contact you.

We will use the information you provide to us to arrange services requested by you and respond to any enquiry. We will use the email address/phone number you provide us with to contact you. Once we have responded to your enquiry your email address may be kept on our system to ensure that we can contact you if the need arises in the future although we will not contact you with news, events, workshops etc unless you opted for this within your initial enquiry.

When you register for classes at Desire2Dance we collect contact information such as parent/guardian names, addresses, phone numbers, emergency contacts, email address alongside student information such as student names, birthdays, medical conditions/allergies and your comments through an enrolment form. This information is needed to manage studio business, including invoicing, examination details etc and under no circumstances apart from those stated in this policy will we share your information with any third parties whatsoever unless you have asked us to or we have otherwise agreed this with you first.


WHO HAS ACCESS TO MY INFORMATION? Desire2Dance’s Principal and office personnel have access to your personal information which you have supplied. You have the right to ask to view this information at any time.

Your information will not be shared/sold to any third parties unless for a specific use such as started here. If you are a regular student at Desire2Dance then

Desire2Dance will only access your personal information and/or share it with the third parties listed below:
1) The Imperial Society of Teachers of Dance (ISTD) for examinations.
2) Local Councils for show licencing.
3) Dance Show programme designers/printers.
4) Dance School/Show photographer/videographer.
5) Photographs may be shared on social media/online as well as offline, as long as we have signed consent.
6) Uniform Providers – Names only for personalised uniform

We have every trust in these parties and understand they all have their own Privacy Policies and high standard regarding privacy. We are not responsible for the privacy practices of these companies. If you have any questions about our Privacy Policy or if you wish to update or remove any of your personal information, please contact the office on


Our website will link to other website and services from time to time. Desire2Dance will always attempt to associate with only the most trustworthy partners who share our high standards regarding privacy. Nevertheless, we are not responsible for the content of and privacy practices of any other companies or websites.


All personal information which you submit to use via our website or email is stored on a password protected computer located in the United Kingdom. This is necessary in order to process the information and to send the information you have requested.

All personal information which you provide us with offline is stored in a locked filing cabinet in the United Kingdom and on a password protected computer also stored in the United Kingdom. Enrolment forms are shredded immediately when choosing to leave Desire2Dance. GDPR consent forms will be kept forever in a locked filing cabinet. Teachers carry a register to and from classes, in a lockable wallet. These registers hold each childs name and one emergency contact. Between classes these registers are stored in the lockable filing cabinet.


By using the Desire2Dance website, you consent to the collection and use of your information by Desire2Dance as set out in this policy. If we change/update our Privacy Policy in any way we will share an updated version online as well as email this to everyone.


You have a legal right to a copy of all the personal information about you held by us. You also have a right to correct any errors in that information. You have a right to ask us to stop sending you direct marketing material at any time even if you have previously asked us to do so or have otherwise agreed to this.


Please contact us with any questions, concerns or comments you have about our Privacy Policy.

cookie POLICY

Last updated 22nd January 2021

DESIRE2DANCE (“we” or “us” or “our”) may use cookies, web beacons, tracking pixels, and other tracking technologies when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”) to help customise the Site and improve your experience.
We reserve the right to make changes to this Cookie Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Cookie Policy. Any changes or modifications will be effective immediately upon posting the updated Cookie Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Cookie Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Cookie Policy by your continued use of the Site after the date such revised Cookie Policy is posted.

This Cookie Policy was generated by Termly’s Cookie Consent Manager.

A “cookie” is a string of information which assigns you a unique identifier that we store on your computer. Your browser then provides that unique identifier to use each time you submit a query to the Site. We use cookies on the Site to, among other things, keep track of services you have used, record registration information, record your user preferences, keep you logged into the Site, facilitate purchase procedures, and track the pages you visit. Cookies help us understand how the Site is being used and improve your user experience.

The following types of cookies may be used when you visit the Site:
Advertising CookiesAdvertising cookies are placed on your computer by advertisers and ad servers in order to display advertisements that are most likely to be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to the Site and other websites, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.

Analytics Cookies
Analytics cookies monitor how users reached the Site, and how they interact with and move around once on the Site. These cookies let us know what features on the Site are working the best and what features on the Site can be improved.

Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location this Application is accessed from, (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualise and personalise the ads of its own advertising network.

Our Cookies
Our cookies are “first-party cookies”, and can be either permanent or temporary. These are necessary cookies, without which the Site won’t work properly or be able to provide certain features and functionalities. Some of these may be manually disabled in your browser, but may affect the functionality of the Site.

Personalization Cookies
Personalization cookies are used to recognise repeat visitors to the Site. We use these cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit the Site.
Security CookiesSecurity cookies help identify and prevent security risks. We use these cookies to authenticate users and protect user data from unauthorised parties.

Site Management Cookies
Site management cookies are used to maintain your identity or session on the Site so that you are not logged off unexpectedly, and any information you enter is retained from page to page. These cookies cannot be turned off individually, but you can disable all cookies in your browser.

Third-Party Cookies
Third-party cookies may be place on your computer when you visit the Site by companies that run certain services we offer. These cookies allow the third parties to gather and track certain information about you. These cookies can be manually disabled in your browser.

Most browsers are set to accept cookies by default. However, you can remove or reject cookies in your browser’s settings. Please be aware that such action could affect the availability and functionality of the Site. For more information on how to control cookies, check your browser or device’s settings for how you can control or reject cookies. In addition, you may opt-out of some third-party cookies through the Network Advertising Initiative’s Opt-Out Tool.

In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help customise the Site and improve your experience. A “web beacon” or “pixel tag” is tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails, and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.

For more information about how we use information collected by cookies and other tracking technologies, please refer to our Privacy Policy above. This Cookie Policy is part of and is incorporated into our Privacy Policy. By using the Site, you agree to be bound by this Cookie Policy and our Privacy Policy.

If you have questions or comments about this Cookie Policy, please contact us at: